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Marketing Strategies Today: Eight social media marketing trends for 2017
Published on March 20, 2017 Email To Friend    Print Version


By Mitch Carson

When it comes to the way that the market is performing, there are some things that you want to watch for. When it comes to social media, it is something that is constantly changing and it is important to see how all of the platforms will continue to change and reflect the tide of many of the largest platforms. Many of the ones that we use every day will be completely different, like Pinterest, Twitter, LinkedIn, Snapchat and many more, and the ways that they are used.

1. The Human Factor is the Way to Win on Twitter

When it comes to Twitter, it is something that is very important and people have learned how to be able to communicate in 144 characters or less. One thing that is very clear too is that in the past few years there has been a very poor reputation with some of the marketers out there. However, Twitter is turning 11 years old this year and what that means is that there are many new apps that are continuing to steal its uses and features.

Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at or
Some people think as well that Twitter has become stale and that it is not the best platform to use anymore. Most people however, think that it has not changed at all and there are many people who see it as very ingrained into day to day life. Marketers know that they need to make sure that they are able to create strategies that are going to bring in people as well as retain them.

There are many brands that know how they are able to use Twitter to the best of their abilities and that means that they need to be able to reach out to people and that they need to have access to real conversations. What this also means is that they are going to have to cut back on the amount of automation and that they are also going to need to make sure that they are not just scheduling tweets and not logging back in.

People do not have the time to merely go to Twitter to see message after message and that means that it is very important to have promotion as well as to make sure that there are many kinds of strategy that are very related and clear. What that also means is that you need to make sure that you are using great content that is able to reach out to those who see it.

2. New Snap Chat Filters with the Acquisition of Go Pro

When it comes to Snapchat, it was rebranded as Snap Inc., which is now a camera company and is not only considered to be a company for social media. They have called the company Snap to show that it is a change to the masses and that it is able to be accessible to everyone.

It has only been around six months and there are many mixed reviews. Facebook has also decided that they are changing by having many other similar programs. They currently are able to share the design with Instagram and that means that there are many that are designed to rival those of Snapchat on Instagram. In addition to that there is also a message like filter that has been applied as well to Snapchat.

Since there is an IPO that is happening it is important to see how things happen so that there can be less pressure of Facebook and also on Twitter. What that also means is that it will be possible to also make sure that there are ways to improve the streaming experience so that there will be more improvements for younger users. That means that there are many other ways such as that will allow them to be able those to have a better look and then it will be possible to make sure that there is more of all look and feel that is similar to Instagram.

What that means is that there will be a way that all of the sizzle will be able to be maintained and it will ensure that all of the investors on Wall Street are happy. What this means is that this is a huge win for those who want to make sure that they are going to see this merger as a major win. What this means is that there is a way to make sure that there is stunning quality for all users and that it is possible to use the device without an iPhone and without other issues.

3. Pinterest Using Video Pins

We are all familiar with the pins on Pinterest and the way they work but there are other video formats that are now becoming the platform. What that means is that there are many new ways to make sure that they are able to improve the quality of the user experience and that it is possible to test video loading as well with many other ways for there to be a better audience.

4. Twitter is Still Important

When it comes to Twitter, it is not an enigma, it is the largest and most popular channel of advertising and it is very important. There are many people who think that Twitter is going away but it simply is not. It is the main centerpiece of a huge social media user base. These are many people who are very passionate about culture as well as politics. There is a very bright future as well for Twitter and it is not as an independent company but as a goldmine for other companies that are going to be data hungry and join in the long term with others.

5. Spectacles Has All Kinds of New Shopping

Ecommerce and advertising is now in everything that we do and that means that there are new ways for brands and marketers to be able to have access to new ways to reach people all over the world. What that means is that there is a way to move away from people doing all of their shopping on mobile devices and instead move over to wearables. What that means is that there are many new ways that it is going to be possible to allow you to buy things from any location.

6. Platforms with Great Customer Service Will Continue to Do Well

When it comes to great customer service it is important to see that there are many customers who want to make sure that they are able to have a great solution every time and that means that this is going to be a continuing trend. What this means is that many of the other social media channels need to find a way so that they will be able to communicate with other customer service primary channels.

There are many ways that people see that customer service is the new marketing, that means that there is customer service that has a way of being the new social marketing and ensuring that there is a way to deal with complaints and to react to problems.

That means that it is important to make sure that there is a great way to be able to back up the needs of the customer. Customer service is one of those things that never goes out of style.

7. Twitter Being Bought Up is a Real Possibility

One thing that has never been in doubt recently is that there is a very distinct possibility that Twitter might see itself finally be purchased. This is becoming more and more of a possibility looking at the way that things are headed and also seeing the way that live video is becoming one of its most prominent features. What that means is that there is a way to make sure that there is going to be an official use and that you do realize as well that there is going to be change as well as many things that are necessary to the future of the platform.

8. Snapchat and Its Future

When it comes to Snapchat, it is really starting to take off. Snapchat, after being taken in, is thought to have really reached its peak and that means that there are many ways that there are people who may not want to pay attention to it anymore. However, it is something that you need to make sure you are still paying attention to just realize that the details of the trend are going to change and that it is important to see it for what it is.

Snapchat has a really fun vibe to it and that means that it is important to see how the platform will continue to attract new users. In addition to that it will also continue to inspire others to love everything about it and to want to be a part of everything that it does and the ways that it works.
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